Stallion Marketing and Advertising

Attention to Detail

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For stallions standing at DeGraff Stables, a consultation between owner and our farm is arranged to set and direct how best to market and promote the stallion and the stallion owner’s farm and offspring. Attention to details such as developing name and logo recognition by proper advertising promotion is imperative. Within the stallion owner’s advertising budget we help plan media purchases, determine type of publications, number of ads, type and style of ads, flyers and brochures for mailing and help develop and maintain the mailing list; both for print or email distribution. The stallion owner further determines the foal incentive programs and futurities for the stallion to participate in. Care is taken to review and monitor the progress of the promotion.